Boast Your Roast!
As a roaster, there's few things more satisfying than nailing the perfect roast. Except maybe when you brew it later and take the first sip! It's everything you were working towards and it tastes magical. Why not share that feeling with others? One of the things we love about the coffee community is its willingness to pass on knowledge and share in success with fellow coffee fiends!
That's why we're starting the "Boast Your Roast" campaign on social media! We want to see your work and help you share it with your fellow coffee fanatics. What better way to share the joy of home roasting and home brewing? Whether you roast your own, or are simply proud of your brewing prowess and want to showcase your local roaster (or our roasted coffee...hint, hint...) or both, we want you to be a part of Boasting your Roast! The best part is you can use this opportunity to share your favorite roasting profile or brew recipe with others and learn new ones yourself.
Here's how it works:
1. Follow us on your favorite social media outlet (Facebook, Instagram or Twitter).
2. Share a picture of your roast (or brew) and a description of the coffee and your roast profile or brew recipe to your favorite social media.
3. Tag us and use the hashtag #boastyourroast in the description.
4. We'll follow you back and every week or two we'll choose our favorite roast and/or recipe to post to ALL of our social media!
Be as simple or as complicated as you like with your description and pictures, just have fun with it! You don't have to be a full on coffee geek to participate, just love coffee as much as we do.
What do you think? Have ideas on how to make our campaign more fun or effective? We want to hear from you!
